E4. Agency leaders debate: Should marketers lead brands to sustainable choices, or follow them?

Many marketers have seen a shift in their relationships with clients in recent years, taking on more strategic partnerships. But how much, if at all, should marketers push ethical agendas client-side, and to what extend should they simply follow their clients' lead? Agency leaders tell us who they think should steer the shift to sustainable choices.

29 mins

E3. Agency leaders debate: Are bad client relationships salvageable?

Relationship management is a perhaps under-sung art in agencyland, but it's the bread and butter of making and keeping clients. In this session, we ask agency leaders: can and should you try to save bad relationships? At what point should we wash our hands? And if bad relationships are salvageable, what's the secret sauce in turning things around?

26 mins

E2. Agency leaders debate: Does marketing call for narrower expertise than ever before?

Generalism vs specialism is one of the industry's oldest idle debates. We're seeing many agencies narrow their offering and skillsets to really dominate a corner of the market; at the same time, some big agencies have a range of specialisms few would have dreamed of 20 years ago. So, we ask agency leaders: is specialism more important than ever? Or, conversely, do generalists have the keys to success?

34 mins

E1. Agency leaders debate: how to build the perfect agency worker

We've heard a lot about how the industry's needs have shifted, and talent propositions have shifted too. What, now, are the big things that agencies look out for in talent? In the first episode of this new series of debates from The Drum Network, we ask agency leaders: does the perfect agency worker exist, and where can you find them?

28 mins