E4. Building Momentum | Playing the long game

In the final part of this series, we look at the importance of building momentum beyond the festive shopping season alone, with insights on key shopping moments, the best (and cheapest) times for testing, the importance of the long-term play, and best practice principles.

6 mins

E3. Increasing Discoverability | Cutting through the clutter

Armed with the insights from part one and part two of this series, we take a deep dive into the world of Snapchat to understand the wide range of e-commerce capabilities and how the four pillars of Snap (Create, Distribute, Promote, Measure) can help advertisers cut through.

6 mins

E2. Immerse in every moment

With advertisers competing for every pound, every moment matters. We delve into Snapchat’s exclusive audience, what’s influencing their purchasing decisions, and explore how advertisers can differentiate their shopping strategy with augmented reality.

7 mins

E1. Redefining Commerce | Shopping through a new Lens

With economic headwinds in play and privacy changes fundamentally changing the digital landscape, we explore the opportunity for advertisers to double down and go back to basics to reach audiences more effectively and capitalize on shifting consumer behaviors.

8 mins