S1 : E4 Agency leaders debate: Should marketers lead brands to sustainable choices, or follow them?
Agency Leaders Debate and ethics | Feb 22, 2023
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E3. Agency leaders debate: Are bad client relationships salvageable?
Relationship management is a perhaps under-sung art in agencyland, but it's the bread and butter of making and keeping clients. In this session, we ask agency leaders: can and should you try to save bad relationships? At what point should we wash our hands? And if bad relationships are salvageable, what's the secret sauce in turning things around?
E2. Agency leaders debate: Does marketing call for narrower expertise than ever before?
Generalism vs specialism is one of the industry's oldest idle debates. We're seeing many agencies narrow their offering and skillsets to really dominate a corner of the market; at the same time, some big agencies have a range of specialisms few would have dreamed of 20 years ago. So, we ask agency leaders: is specialism more important than ever? Or, conversely, do generalists have the keys to success?
