S1 : E2 Agency leaders debate: Does marketing call for narrower expertise than ever before?
Agency Leaders Debate and The Agency Business | Jan 25, 2023
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E4. Agency leaders debate: Should marketers lead brands to sustainable choices, or follow them?
Many marketers have seen a shift in their relationships with clients in recent years, taking on more strategic partnerships. But how much, if at all, should marketers push ethical agendas client-side, and to what extend should they simply follow their clients' lead? Agency leaders tell us who they think should steer the shift to sustainable choices.
E3. Agency leaders debate: Are bad client relationships salvageable?
Relationship management is a perhaps under-sung art in agencyland, but it's the bread and butter of making and keeping clients. In this session, we ask agency leaders: can and should you try to save bad relationships? At what point should we wash our hands? And if bad relationships are salvageable, what's the secret sauce in turning things around?
