Every winner from The Drum Awards for PR 2022
The Drum Awards for PR celebrate the very best public relations, rewarding the professionals that guide the communications of companies, governments and organizations.
Winners of The Drum Awards for PR 2022
A global competition that regularly attracts entrants from across Asia, the Americas and Europe, this year saw entries from countries including Brazil, Sweden, Thailand and Canada.
Guiding the communications of companies, governments and organizations effectively remain the skill of a select group of PR professionals, and this year we saw winners from Tin Man to FCB Inferno, Hope&Glory to Golin. These winners are some of the world’s top agencies and have been recognized for outstanding work in their respective categories at our inaugural awards festival.
Below, we round up the campaigns, teams, and talent that have been awarded in 2022.
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Grand Prix, Social Purpose/PR For Good and Small Budget
Agency: Hope&Glory and Broadcast Revolution
Client: Bumble
Campaign: #CyberFlashingIsFlashing
B2B
Agency: The Romans
Client: Avast
Campaign: 2021 by George Orwell
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Most Effective Use of Content
Agency: Ketchum Brazil
Client: Janssen Brazil
Campaign: Listen to our Voices
Consumer Products or Services
Agency: The Romans
Client: OTO CBD
Campaign: Insomnia, The Drop Off
Corporate Social Responsibility
Agency: FCB Inferno
Client: Virgin Group
Campaign: Dyslexic Thinking
Not For Profit
Agency: Tin Man for
Client: Guide Dogs
Campaign: E-scooters: A Silent Menace
Most Effective Use of Data
Agency: Pretty Green
Client: Hasbro
Campaign: Nerf
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Best Integrated Campaign
Agency: Edelman
Client: Unilever Thailand | Dove
Campaign: #LetHerGrow
Public Sector or Government
Agency: Stripe Communications
Client: Scottish Government
Campaign: Let’s Do Net Zero
Hospitality
Agency: Tin Man
Client: Hilton
Campaign: Bone Appétit
Travel, Leisure, Tourism and Sports
Agency: Seven Communications
Client: Plum Guide
Campaign: Tat Modern
Healthcare and Pharma
Agency: Cow
Client: Intimina
Campaign: The Wait
Best Response to Change
Agency: One Green Bean
Client: Virgin Voyages
Campaign: Holy Ship! She’s here. Introducing Scarlet Lady
Corporate PR
Agency: Cirkle
Client: Dreamies/Mars Petcare
Campaign: Life Partners
Automotive and Transport
Agency: Zulu Alpha Kilo
Client: Pfaff Harley-Davidson
Campaign: Tough Turban
Fashion, Health and Beauty and Best PR cCmpaign for an International Client
Agency: Golin
Client: Asics
Campaign: Mind Race
Internal Communication
Agency: Hill+Knowlton Strategies
Client: Volvo Cars
Campaign: Time To Take It
Long-running and Retained PR Account
Agency: 10 Yetis Digital
Client: Hillarys
Campaign: Making blinds less boring through sexy PR
Best use of Social Media
Agencies: PrettyGreen and Broadcast Revolution
Client: Snapchat
Campaign: Hidden Black Stories
Effective Use of Creativity and Finance and Professional Services
Agency: BCW Stockholm
Client: Trygg-Hansa
Campaign: Marked for life
Most Effective Use of Influencer Marketing
Agencies: Golin and Lola MullenLowe
Client: Persil
Campaign: Tag The Game
Best Event, Stunt or Promotional Activation and Most Effective Use of Earned Media
Agency: The Romans
Client: Duolingo
Campaign: Translated Into Tartan
Check out which of The Drum Awards are currently open for entry.