Awards Case Studies

An inside look at the decision making and strategies behind the advertising and marketing campaigns entered into The Drum Awards. A host of case studies from brands entering into The Drum's industry leading awards shows.

The WhatsIn Store provided an experiential, emotive way to highlight the lived experience of blind and partially sighted people

05 Dec 2022

3 min read

The story behind the RNIB's push to get supermarkets to think differently about packaging
bucks sneakers

05 Dec 2022

3 min read

The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win
Mondi

05 Dec 2022

3 min read

How paper brand Mondi ripped up the rules by investing in a downturn
The campaign highlighted the opportunities for advertisers to reach Spotify's vast and engaged audience

05 Dec 2022

3 min read

Spotify’s All Ears On You campaign delivered 185,000 new users on its Advertising platfo...
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Experience Case Studies

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Raising the Bar

07 Dec 2022

4 min read
How Verve and Diageo transformed 88 bars suffering post-Covid
Pot Noodle

06 Dec 2022

3 min read
How Pot Noodle's Twitch stream helped 150 young people land a job
King event

06 Dec 2022

3 min read
How King made the world playful with its in-house experience
Speed Demons

06 Dec 2022

4 min read
How Virgin Media broke a Guinness World Record with its Speed Demons team
Lego

06 Dec 2022

3 min read
How Lego and a west Harlem-based NGO created meaningful change in the community
Spotify

06 Dec 2022

4 min read
How Spotify’s Greasy Tunes cafe served a hungry Gen Z audience
beach

06 Dec 2022

2 min read
Amplify illustrates how ‘It’s different here’ at Pinterest
Gucci Circolo

06 Dec 2022

3 min read
How Gucci reshaped the future of fashion experiences with their Gucci Circolo

PR Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Faithless x OTO: Insomnia The Drop Off

08 Dec 2022

3 min read
Why CBD brand OTO remixed iconic 90s rave hit 'Insomnia'
'Bone Appétit' campaign from The Hilton Group

08 Dec 2022

3 min read
How The Hilton Group enticed staycationers with fancy dog food
'Time To Take It' by Volvo Cars

08 Dec 2022

3 min read
Why Volvo encouraged its male staffers to take equal parental leave
'Making blinds less boring through sexy PR'

08 Dec 2022

4 min read
Hillarys sheds light on how its PR campaign made blinds less boring
Nerf

08 Dec 2022

3 min read
How Nerf blasted negative connotations with a YouTube masterclass
Avast's 2021 George Orwell campaign

08 Dec 2022

3 min read
The story behind Avast's idea to use George Orwell's 1984 to educate on cyber surveillance

Content Case Studies

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Zulu Alpha Kilo/Harry Rosen golf attire campaign

09 Dec 2022

3 min read
How fashion retailer Harry Rosen established the brand among golfers
Vodafone AMP'D vision of the future campaign

09 Dec 2022

3 min read
Why Vodafone created an interactive event to boost employee engagement
Twitch and DoorDash live streaming experience

09 Dec 2022

3 min read
Why Twitch and DoorDash partnered to create a game experience like no other
porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
Manulife's Routes for Heart Campaign Ad

09 Dec 2022

3 min read
How Manulife tapped the trend of people creating images with their fitness routes
Adidas Training Series Campaign

09 Dec 2022

3 min read
How Adidas encouraged people to maintain their fitness in lockdown
Wells Fargo Bank Bloomberg Media Studios and Colonial Williamsburg Quest for Better campaign

09 Dec 2022

3 min read
Wells Fargo Bank and Bloomberg Media Studios embark on a Quest for Better
Dennis the Menace and Minnie find out how to stay safe online

09 Dec 2022

4 min read
How Beano become a force for good in EE partnership

Out of Home Case Studies

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Billboard advertising Notion - a collaborative workspace

06 Dec 2022

4 min read
How Notion won big for its first international brand campaign
Anxiety

06 Dec 2022

3 min read
How Croatia Insurance rigged digital screens to salve public anxiety levels
Rise New York & Partners and Floripa Square 3D OOH activation

06 Dec 2022

4 min read
How Rise New York & Partners and Floripa Square transformed OOH with 3D NFT art
'When an abuser controls your finances, they control you' HSBC campaign

06 Dec 2022

3 min read
Why HSBC used puppetry in financial abuse billboards
Paramount+ joins forces with London's West End for a Hollywood event takeover

06 Dec 2022

2 min read
Inside Paramount’s ‘Mountain of Entertainment’ launch
Happy Halloween

06 Dec 2022

3 min read
How Fanta put the 'BOOH' in OOH last Halloween with innovative projection mapping
ITV

06 Dec 2022

4 min read
How ITV blew up out of home with its Trigger Point projection
Subway

06 Dec 2022

3 min read
Inside Subway's TigerPig dance-off

Digital Advertising Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Moxy image

09 Dec 2022

3 min read
How Marriott and Qumin challenged China’s Gen Z to expand their horizons
united by play

07 Dec 2022

3 min read
Here's how ViewSonic united players to tackle negative gamer stereotypes
Mirror band

06 Dec 2022

5 min read
How CSL drove 5G adoption with immersive AR experiences featuring boy band Mirror
Mobile images

06 Dec 2022

5 min read
How Unilever Indonesia spiced up mealtime with free samples during the pandemic
Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand

06 Dec 2022

3 min read
How Pepsodent used AI to get Indonesia to brush up on its oral hygiene
Rabbit Care

06 Dec 2022

2 min read
Rabbit Care get the jump on banking rivals with a digital advertising award
Tea

06 Dec 2022

4 min read
How Tata Tea raised climate change consciousness with a bold mobile campaign

B2B Case Studies

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Blank Canvas

08 Dec 2022

3 min read
When LinkedIn and Fight or Flight gave young prison leavers a fresh start
Mondi

05 Dec 2022

3 min read
How paper brand Mondi ripped up the rules by investing in a downturn
The flexibility of the creation tool lay at the heart of the campaign

05 Dec 2022

2 min read
How Dentsu One and Yahoo took B2B into the metaverse
Hybrid Theory

05 Dec 2022

3 min read
How Hybrid Theory ushered in the cookieless future
data image generic

05 Dec 2022

3 min read
LSEG were asked to deliver more with less – here’s how data helped them do it
nauticode

05 Dec 2022

3 min read
Behind ‘Nauticode’ and MRM’s American Queen rebrand for a modern tourism industry
Juniper Networks used humour to catch up with and surpass their larger network competitors

05 Dec 2022

3 min read
How Stein IAS and Wongdoody supercharged Juniper ’brand campaign
Bosch

05 Dec 2022

3 min read
How Bosch made social into a tool of the trades

Social Media Case Studies

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porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
dt_virgin_2022

08 Dec 2022

4 min read
How Virgin and FCB Inferno changed dyslexic systemic barriers
Heinz02

07 Dec 2022

2 min read
How Heinz warmed the nation with its Christmas Dinner Big Soup
Dove04

07 Dec 2022

2 min read
How Dove used influencers to position itself as a 'skincare staple'
Hulu's Only Rudys in the Building

07 Dec 2022

4 min read
How ‘Only Rudys in the Building’ reached a whole new audience for Hulu
Sitecore01

07 Dec 2022

3 min read
Why Sitecore channelled David Brent to champion a human approach to digital CX
Martha

07 Dec 2022

3 min read
Why beauty brand Clé de Peau Beauté made its TikTok debut with Martha Stewart
Buxton

07 Dec 2022

2 min read
Why Buxton Water supported London Marathon runners

Social Purpose Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
canesten 2022

09 Dec 2022

4 min read
Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Breaking Censorship

08 Dec 2022

4 min read
The story behind Breaking Censorship's mission to bring Ukraine news to Russians
Hope For Ukraine

08 Dec 2022

4 min read
How Project Hope rallied the Twitch community to raise money for Ukraine
Rising Voices

08 Dec 2022

5 min read
How Indeed created 1000 new jobs in Hollywood for underrepresented filmmakers
Blank Canvas

08 Dec 2022

3 min read
When LinkedIn and Fight or Flight gave young prison leavers a fresh start
Ukraine

08 Dec 2022

3 min read
The digital campaign saving Ukraine’s cultural heritage
Goop

08 Dec 2022

3 min read
How Goop’s tongue-in-cheek luxury diaper helped raise vital funds for struggling parents

Agency Business Case Studies

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Porter Novelli's work to 'close the say-do gap'

06 Dec 2022

4 min read
How Porter Novelli closed the gaps to transform its bottom line
Forster

05 Dec 2022

4 min read
How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
The team at agency Manifest

05 Dec 2022

3 min read
How Manifest found its element with a new agency model
GDS&M's 'Forced Mother's Day' campaign

05 Dec 2022

3 min read
Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
Wunderman Thompson's Magpie app

05 Dec 2022

3 min read
Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...
A live shot from the Fanbytes Live event

05 Dec 2022

3 min read
How Fanbytes overhauled its marketing strategy to take on the giants
Yellowstone National Park's Inheritance Pass

05 Dec 2022

3 min read
How Yellowstone National Park’s ‘Inheritance Pass’ left a legacy (but not a trace)
Slices of orange

05 Dec 2022

3 min read
How ‘Well Works’ by January Digital succeeded in tackling holistic wellbeing

Digital Industries Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
tim howard

08 Dec 2022

3 min read
Behind Bidstack and Starcom Worldwide's Paco Rabanne VR experience starring Tim Howard
Image

07 Dec 2022

3 min read
Here’s how Raja Workplace and TMWI set out to define the ‘dream job’
Pizza Hut

07 Dec 2022

2 min read
How Pizza Hut gamified its brand experience with a Trivial Pursuit crossover
Image

07 Dec 2022

2 min read
How Channel Bakers created a successful online retail experience for Jason Markk
UEFA

07 Dec 2022

3 min read
How UEFA steered Women's EURO 2022 to record-breaking audiences

Case Studies

Eight gold winners of The Drum Roses Awards 2022 from north of the M90

03 Feb 2023

4 min read
Award-winning creative from the north of England and Northern Ireland
Eleven gold winners of The Drum Roses Awards 2022 from south of the M90

01 Feb 2023

4 min read
Award-winning creative from the south of England and Wales
drum roses 2022 Scotland winners

31 Jan 2023

3 min read
Award-winning creative from Scotland
Pr winners 2022

15 Dec 2022

8 min read
Every winner from The Drum Awards for PR 2022
Addleshaw Goddard campaign combining law and poetry

09 Dec 2022

3 min read
How Addleshaw Goddard increased brand awareness by combining poetry and law
BrewDog team up with That Peter Crouch Podcast to advertise new Laout lager

09 Dec 2022

4 min read
How BrewDog got Peter Crouch to vouch for Laout
Zulu Alpha Kilo/Harry Rosen golf attire campaign

09 Dec 2022

3 min read
How fashion retailer Harry Rosen established the brand among golfers
Vodafone AMP'D vision of the future campaign

09 Dec 2022

3 min read
Why Vodafone created an interactive event to boost employee engagement