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Smaller images, fewer colors: 5 ways to make a rebrand more sustainable
IPA Census: the number of women running ad agencies increases 12%
More marketers are now seeing connected packaging as an untapped media channel
Member Exclusive
World Creative Rankings 2023: discover the 100 most-awarded APAC agencies
Uncommon’s debut Nike Jordan work features all-female cast and crew
Winter sports taking high carbon sponsorship are ‘nailing the lid on own coffin’
How Envision Racing’s marketing boss creates campaigns that grab attention
World Creative Rankings 2023: introducing the 100 most-awarded ads of the past year
The Drum Network
Your website can always be more sustainable, here’s how
World Creative Rankings 2023: adland’s top companies, campaigns & people revealed
Ad of the Day: Asda’s pun-laden print ad reassures amid UK fruit and veg shortage
Breast cancer charity creates a WhatsApp drama series playing out over 6 weeks
EE billboards in Manchester light up common routes home after dark
Kooky ad from eBay Italy heroes Kenny the Cat
The Drum Network
How can brands bridge the sustainability-trust gap?
The Drum Network
How can charities still encourage donations in times of inflation?
‘It’s changed me forever’: Dentsu European boss on navigating staff through war
Ogilvy Italy marks one year of conflict in Ukraine with this cinematic ad
This betting company used AI to generate dream football commentary for sleeping fans
For Hilton, TikTok is now a vital part of the marketing mix
Meet the mighty judging panel of the Chip Shop Awards 2023
The Drum Network
Revising your sustainability strategy can still uncover competitive advantages
Why Gymshark has handed over creative control of the brand to an influencer
Here’s how advertising’s biggest firms are helping rebuild Ukraine’s ad sector
Campo Viejo launches vibrant ad campaign in quest to be a more ‘distinctive’ brand
VisitBritain ‘spills the tea’ on the UK’s tourism hotspots
‘Crisis has hardened our spirits’: Ukrainian agency Bickerstaff on business amid war
The Drum Network
What is marketing’s role in the climate crisis? It’s OK if you’re not sure
Ad of the Day: inside Don’t Panic’s poignantly captured film of war-torn Ukraine
Brands need to rethink strategies to target new wave of young Asians, according to Vice
Opinion
For durable brand value, businesses must embrace data transparency
Open Mic
Digital advertising has a duty to help consumers make decisions on sustainability
Open Mic
Why brands must aim for authenticity to hit their sustainability targets
Schweppes turns a submarine yellow with new ‘I Like It Like That’ strategy
Moloco claims new machine-learning video streaming DSP competes with walled gardens
Axe ‘ratios’ Bleu de Chanel in roast campaign featuring 3D billboard, celeb collabs
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