Visit your nearest Fuller’s

Every pitch True accepts is hard fought, and particularly so when it’s a 4 way battle between some great agencies, and the prize is an opportunity to work on one of Britain’s finest businesses.

And now we couldn’t be more delighted to invite you to visit your nearest Fuller’s.

You’ll find it on your mobile, tablet and laptop. And whatever device you visit it on, you’ll find an experience designed to delight.

The Fuller’s estate is built on great beer, superb food, characterful pubs and distinctive hotels. It’s a world-class entertainment operation offering a familiar charm and heritage that makes customers happy. With fullers.co.uk, we’ve brought that to life, capturing in digital form what Fuller’s venues really feel like.

It was a tough job. Imagine all the pubs we had to visit, all the beer we had to drink, all that scrumptious pub food we had to taste and all those lovely hotels to visit. We toured the brewery many times, an experience promoted through an interactive video scene – and shared pints with beer lovers, brewers, landlords and staff.

But hard work and dedication pays off, as you can see in the new site.

The experience we’ve created unites Fuller’s heritage and craft with the atmosphere, fun, energy and wit of their venues.

Elegant, intuitive and surprising interactions help change the way people see this traditional brewer and make their pubs, hotels and beers more relevant and appealing. Users are encouraged to try new beers, visit new places and meet new people.

From the homepage, a touch swipe lets you explore 5 beautifully constructed frames that encapsulate the Fuller’s offer. The smoke of the brewery chimney, the bubbles of a London Pride pint, the character and warmth of a hotel room – all brought to life through subtle use of video. You really feel like you are entering the Fuller’s world.

Slick interactions reveal deeper content that use video, animations and infographics to convey the breadth of what Fuller’s offer.

The website is lovely to look at, a pleasure to read and easy to use. And obviously it’s fully responsive, delivering elegantly to user demands, and using location to steer them to their nearest Fuller’s pub.

As Sitecore specialists we were perfectly placed to take on Fuller’s existing digital offering, combining the Content Management technology with a modern MVC approach to give us flexibility to create the immersive experience demanded by an engaging brand.

Being proud beer lovers ourselves, an important feature for the new website is helping likeminded folk find a nearby Fuller’s experience, wherever they may be. Drawing on data from over 350 individual pub websites providing detailed information about each Fuller’s property, the newly designed Pub Finder is snappy and tailored for a goal-driven mobile experience, including search and device geolocation, powered by the Google Maps API.

We designed a taxonomy system that enables fast filtering of the results to find pubs matching your own individual tastes, be that a pub where you can enjoy a drink in the sunshine, one where you can take your four-legged friend, or the closest one where your favourite tipple is being served.

The website is the hub for exploration of the Fuller’s brand, rife with activity conveyed through bold displays of article content relevant to the page location.

Take a look. We promise the same warm welcome you’ll get over any Fuller’s bar.