US Ad of the Day: DoorDash celebrates self-love on V-Day with vibrating roses

In a new campaign created in partnership with GUT Los Angeles, the app spotlights its limited-edition ‘Self-Love Bouquet’ – which includes more than your everyday florals. The bouquet includes 11 fresh red roses and one Rose Toy, a rosebud-shaped sex toy that’s taken TikTok by storm.

The Rose Toy, which retails for around $45 on its own, is a waterproof, rechargeable vibrator that’s gained its fair share of love, with online reviews and reports from Women’s Health, Glamour and Allure touting the device’s merits. Last June, The New York Times’ Wirecutter product review team tested the viral toy, proclaiming that it “lives up to the hype.”

Consumers in select cities including Los Angeles, Chicago, Miami, Atlanta, Philadelphia, Houston and Detroit, consumers can visit the DoorDash app and add the ‘Self-Love Bouquet’ to their carts to get the package delivered to their door – or a friend’s door.

Plus, as an extension of the app’s Valentine’s Day campaign, DoorDash is rolling out its ‘Pickable Billboard’ – an experiential activation with locations in Los Angeles and Miami inviting visitors to pick a red rose from a billboard of live roses. Roses, which can be picked between February 12 and 15 while supplies last, will feature a custom note as well as a QR code that prompts them to order the full ‘Self-Love Bouquet’ on the app.

DoorDash is also teaming up with local and national florists across the US this Valentine’s Day. Consumers who use DoorDash to order flowers can receive 40% of their purchase, up to $25, using the code 40VDAY at checkout. Using tools within the DoorDash app, users can schedule their delivery for a specific time and even add a personalized message using the platform’s ‘send as a gift’ options.

The ‘Self-Love Bouquet’ promotion runs through February 15 while supplies last.

Credits

Agency: GUT Los Angeles

Co-founder & creative chairman: Anselmo Ramos

Global chief executive officer: Andrea Diquez

Managing director, global chief client officer & partner: Carmen Rodriguez

North America CCO & global partner: Ricardo Casal

North America CCO & global partner: Juan Javier Peña Plaza

Global chief strategy officer & partner: Fernando Ribeiro

Director of communications: Alexandra Velasco

Executive creative director: Ariel Abramovici

Executive creative director: Bruno Acanfora

Senior art director: Aurélie Diaz

Copywriter: Lauren Torres

Executive producer: Jack Cutler

Senior producer: Griffin Morrow

Head of account management: Joselyn Bickford

Business director: Teddy Notari

Group strategy director: Matias Candia

Strategist: Tierney Riccitelli

Content strategy director: Rosa Cubas

Senior content strategist: Isabella Perez

Director of creative operations: Junia Parodi

DoorDash

Chief marketing officer: Kofi Amoo-Gottfried

VP, consumer marketing: Gina Igwe

Director of marketing: Peter Sergel

Head of brand marketing: David Tai Bornoff

Director of consumer marketing: Katie Coffee

Executive creative director: Mariota Essery

Creative director: Rafael Segri

Design director: Adriel Nunes Teles

Senior manager, business lead, creative: Alissa Sheely

Project manager, creative: Daisy Farber

Senior copy lead: Rachel Dady

Lead copywriter: Eric Arline

Senior graphic designer: Julio Sotomayor

Marketing manager: Scott Lee

Brand marketing manager: Katherine Flynn

Senior brand strategist, marketing: Hannah Gulla

Senior associate, consumer communications: Cristen Milliner

Senior manager, consumer communications: Jinny Davoudi

Senior Director, head of content and social marketing: Nicole Sia

Social media lead, content and social marketing: Darcy Dell’Era

Executive producer: David Schiavone

Creative producer: Jeremy Lewis

Craig Cutler Studios

Photographer/Director: Craig Cutler

DOP: Blake Mohr

Executive producer: Fela Cortes

Unicorns and Unicorns

Technical creative director: Sun Komen

Executive producer: Jenny Gobel

Producer: Jonathan Park

Creative Producer: Nick Gast

Associate creative director: Ceara Adamson

Art director: Mike Gallegos

Production designer: Nick Murphy

MadboxMade

Post producer: Macy West

Editor/colorist: Matt West