UNLIMITED launches new car buying platform, YesAuto, in UK and Germany

YesAuto, the new online marketplace for new and used cars, is launching in Europe with an integrated brand campaign created by UNLIMITED agencies, TMW UNLIMITED and Fever UNLIMITED.

Specialising in new and used car buying, user and expert reviews, and VR technology, YesAuto is a one-stop site that aims to put the enjoyment back into finding a new car. A new offering from Autohome, China’s largest car buying platform, www.yesauto.com launches with over a million listings and a behavioural-led SmartSearch function, making it easy to discover your perfect car. The platform also provides a completely impartial means of configuring and comparing new or used cars from almost any manufacturer or dealer. The brand’s mission is to take the hassle out of the car buying process and change how people buy cars for good.

Designed to be approachable and straight-talking, the new YesAuto brand, created by TMW UNLIMITED in conjunction with UNLIMITED’s Human Understanding Lab, launches initially into the UK and Germany, with a campaign that plays on the similarities between dating and car buying – demonstrating that YesAuto makes it easier than ever before to find your perfect match.