Uncommon’s new sexual wellness brand shares plan to condominate ‘dying’ market
Creative agency sets up shop selling sustainable condoms, vibrators and lube.
Uncommon Creative Studios has co-created a sexual health brand with a sustainable ultra-thin condom its first product out of the gate. Sex Brand was created on the idea that “sex is dying” with the stresses of modern life, dating apps and exposure to porn sex is suffering.
The company founded by Jack Gove and Tom Salvat has already raised over £500,000. Uncommon co-founder Niels Leonard said Sex Brand exists to “help stop the death of sex and have a meaningful impact on the world too.” He added: “Dating apps are actually pulling us apart, not together – we have literally lost the ability to speak to each other in bars – it’s insane.”
Its subscription vegan condoms ‘Second Skin’ are 34% thinner than the average condom, made using a sustainable source of rubber and have a fully recyclable foil.
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For every million Second Skins sold, Sex Brand is to donate a million to Uganda where the nation has a 27% supply shortfall.
Sex Brand’s product range will expand within the coming months with a hyaluronic lube and a vibrator already in the works.
Jack Gove founded Sex Brand after seeing a gap in the market for a brand that stood for sex and pleasure.
“Almost a quarter of 18–30-year-olds have not had sex in the last 12 months, due to porn, digital distraction and 100 other things,” Gove said. “We want an impactful brand that encourages young people to feel positive and excited about sex again.”