S1 The Drum Talks - The State of Media in 2023
Predictions and predictions | Jan 25, 2023
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The new marketing mission: Redefining the role of the sustainable marketer
Sustainability is now a business imperative, converging with a strategy to redefine the role of the marketer. In this fireside chat with Rob Mitchell, Co-founder and CEO, FT Longitude, we’ll delve into the findings of ‘The New Marketing Mission’ research to unpack the evolving and vital role of the marketer in the company’s sustainability journey and its impact on skills, communications and success measures.
