Modern Marketing Brand Strategy APAC

The Drum reveals line-up for the first APAC Trends Briefing


By Danielle Long | Acting APAC Editor

February 20, 2023 | 3 min read

Senior marketing executives from Coca-Cola, Mastercard, Unilever, Shiseido, Standard Chartered Bank (SCB) and Zalora, plus more, will take the stage for The Drum’s inaugural APAC Trends Briefing.

The Drum announces inaugural APAC Trends Briefing event

The Drum announces inaugural APAC Trends Briefing event

The full-day event, which will take place in Singapore on March 23, will explore some of the most significant trends that make the APAC region a unique and diverse market for brands.

A special keynote presentation will be delivered by Coca-Cola’s vice president of marketing for ASEAN and South Pacific, Matthias Blume.

The event will also feature sessions exploring creativity in the region, the measurement conundrum, brand purpose and sustainability, and marketing in a cookie-less world, as well as fostering robust discussions about the gaming, retail and commerce marketing landscapes across Asia Pacific’s markets.

The event will consult experts from Mastercard, Amazon, Accenture and AAMS (Association of Advertising and Marketing Singapore) about the realities of DE&I in the region – making for a not-to-be-missed session.

To see the full agenda and purchase tickets go to the APAC Trends Briefing website.

Modern Marketing Brand Strategy APAC

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