The best digital campaigns from 2022 that you might have missed
As we gear up for The Drum Awards for Marketing, we’re putting a spotlight on the best work from the past year.
Best Metaverse Activation winners Metavision for John Lewis and Partners
From Diageo and Nivea to Paco Rabanne and Pizza Hut, some of the world’s top brands, agencies and organizations produced outstanding work that was recognized at The Drum Awards for the Digital Industries.
Here are the very best campaigns that should be on your radar.
- The Drum Awards for Marketing are now open. Enter here.
Grand Prix, Digital for Good, Best Digital Brand Experience and Most Effective Use of Data
Agency: Performance Art
Client: Black and Abroad
Campaign: The Black Elevation Map
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Chair Award, Consumer Products or Services, Best Digital Transformation, Technical Innovation and UX Usability
Agency: VMLY&R Commerce Mexico
Client: Corona
Campaign: Jersey Pay
B2B Sector
Agency: VMLY&R Commerce USA
Client: Continental
Campaign: Beer Brochure
Advertisement
B2B Sector
Agency: TMWI
Client: Raja Workplace
Campaign: Dream Job with Raja Workplace
Best In-house or Self Promotion
Agency: Yard Digital
Campaign: I don’t know about you, but I’m feeling CO2…
Best Metaverse Activation
Agency: Metavision
Client: John Lewis and Partners
Campaign: Taking John Lewis & Partners to new worlds with the I’m a Celebrity ITV Partnership
Best Response to Change
Agency: Channel Bakers
Client: Jason Markk
Campaign: Jason Markk Cleaning Up On Amazon
Best Responsible Digital Engagement with Kids and Teens in partnership with SuperAwesome
Agency: We Are Tilt & Collingwood Learning
Client: Diageo
Campaign: Smashed Online
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Best Tech Platform
Agency: Multivitamin Group
Client: SkyBound Rescuer
Campaign: Using Drone Tech to Save Lives
Best Website Design
Agency: Evensix
Client: Rowse Honey
Campaign: Telling the audience a purposeful story
Finance or Professional Services
Agency: Zulu Alpha Kilio
Client: Interac
Campaign: Sound of Spending
Healthcare and Pharma
Agency: The Boulder Group
Client: SCIEX
Campaign: Extraordinary Grace – The Change Hypothesis
Healthcare and Pharma and Best Response to Change
Agency: Deloitte Digital
Client: NYU Langone Health
Campaign: The Return Visit
Most Effective First-Party Data Strategy
Agency: Delve
Client: EconomyCarRentals
Campaign: How Delve’s AI model helped EconomyCarRentals save €1m each quarter
Most Effective Integrated Marketing Campaign
Agency: VMLY&R
Client: Human Rights Campaign
Campaign: The Reality Flag
Most Effective NFT Campaign
Agency: Publicis One Touch
Client: Nivea
Campaign: The Value of Touch
Most Effective Use of AI Machine Learning
Agency: Amplified Intelligence
Campaign: Changing an Industry with Machine Learning – Human Attention Metrics
Most Effective Use of Branded Content
Agency: Spark Foundry
Client: GSK/Voltarol
Campaign: More than Movement
Most Effective Use of Organic Search
Company: Reddico
Campaign: Furnishing The Cotswold Company with non-branded organic traffic
Most Effective Use of Paid Search
Agency: Torchbox
Client: Disasters Emergency Committee
Campaign: A Guinness World Record-Setting Digital Marketing Campaign for the DEC’s Ukraine Appeal
Most Effective Use of Social Media
Agency: Zulu Alpha Kilio
Client: Campbell's Co. of Canada
Campaign: Goldfish Focus Faceoff Lens
Most Effective Use of Video
Agency: Razorfish
Client: Church and Dwight
Campaign: Nair – Reinvigorating a Classic Brand
Most Effective Use of VR and AR
Agency: Bidstack and Starcom Worldwide
Client: Paco Rabanne
Campaign: The Scent of Victory
Music, Entertainment, Gaming and E-Sports
Company: Sony Pictures Entertainment India
Campaign: Venomization
Not-for-Profit and Charity
Agency: Eight and Four
Client: British Heart Foundation
Campaign: How Eight and Four beat heartbreak forever with a national
defibrillator network
Public Sector or Government
Agency: Ladbible Group
Client: British Army and Capita
Campaign: A Soldier is a Soldier
Retail and E-Commerce
Agency: VMLY&R Commerce
Client: Pizza Hut
Campaign: Pizza Hut goes in pursuit of unique brand experiences on a global scale
Travel, Leisure, Tourism, Sports
Company: Uefa Women’s Euro 2022
Campaign: It's Show Time
The Early Bird deadline for The Drum Awards for Marketing is January 26 and more information on the 2023 program can be found here.