Scott Gillum

SG

Carbon design

CEO and founder
retro robot
Opinion

Bold predictions for B2B marketers, from CMO exhaustion to the AI explosion
Brain
Opinion

‘Emotions’ don’t drive B2B purchase decisions, this does

pin
Opinion

An easy hack for improving B2B messaging effectiveness
ABM
Opinion

The real ROI for ABM is in account based management, not marketing

Influencers
Opinion

6 things B2B marketers need to know about influencers
stop sign
Opinion

B2B marketers, please stop asking: ‘does it scale?’
Net Promoter Score
Opinion

Why referrals are a better B2B KPI than your net promoter score
Anon
Opinion

CX in B2B: can we have true personalization without a person?
B-17
Opinion

Invested millions in your martech stack? Here’s why your B2B performance still sucks
Illustration of guy eating burger
Opinion

The meat of the brand that B2B marketers always forget
3 paths
Opinion

3 pathways to accessing ‘locked-in’ B2B mindsets
journey

Feel lost? Understanding the hidden B2B buyer’s journey
measure
Opinion

The most important driver in B2B sales and no one is measuring it
B2B
Opinion

The real audience for B2B marketing is... not the c-suite. Here’s who you need to target
intent data
Opinion

How ‘false positive’ personality types disrupt B2B intent data
brain and heart
Opinion

Want to convert that B2B sale? You’d better be aware of these 4 buyer personalities
e-mail
Opinion

Email marketing isn’t working – what’s a B2B marketer to do?