Report from Rawnet reveals the top digital marketing trends for 2023

Ascot, United Kingdom - 13 January 2023 - Rawnet, a leading digital agency, shares insights from its latest Trend Report that explores how the changing digital landscape will impact businesses and marketers in 2023. The report showcases the ways in which brands are redefining digital and refocusing their efforts in line with the changing economic climate, as well as sharing the reasons why advancing tools, strategies and developments will play an important role this year.

Rawnet’s 2023 Trends Report delves into the cost of living crisis’ impact on digital, and how brands can best navigate this turbulent time. As customers become more conscious of their spending habits, affordability is becoming an increasingly important factor in their purchasing decisions. Businesses are also concerned about how the cost of living crisis will negatively affect their organisations. Looking ahead, brands need to optimise their ad spend to utilise existing traffic and focus their digital budget on areas that guarantee a return, such as CRO.

The report also examines whether brand loyalty is still relevant in 2023, or whether the concept is no longer relevant as consumers' priorities change. As a result, businesses need to pay close attention to customers’ pain points, delivering a personalised, engaging experience and high-quality customer support across all touch points. Additionally, Rawnet uncovered that personalisation and gamification strategies will continue to boost customer engagement and create memorable digital experiences, which can no longer be overlooked.

Furthermore, the Trends Report emphasised the importance of brands making corporate social responsibility authentic. We have seen a rise in eco-conscious consumers, which has led to many businesses fostering sustainable and ethical practices to retain customers. Marketers, however, need to be aware of the risks of greenwashing their products, so being as transparent as possible when it comes to their sustainability and ethical promises, is vital in ensuring that their messaging is truthful and authentic.

Rawnet also investigated the future of social media and its role in digital marketing in 2023. As the popularity of social media platforms continues to fluctuate, marketers are grappling with which platforms are best suited to their digital strategy. TikTok for example has revolutionised the playing field with new commerce capabilities that enable brands to purchase ads, monitor performance and increase ROAS. With this in mind, companies must be as flexible as possible and avoid allocating all of their resources to a single platform.

Commenting on the 2023 Trends Report, Gyles Marshall, Commercial Director at Rawnet said, “As customers become more cost-adverse and conscious of the products they are buying, brands need to plan and adapt their digital strategy in the coming year. This means that marketers need to better understand the trends that will shape the industry, and keep their finger on the pulse in order to remain relevant. Our Trends Report aims to help those who are shifting their efforts to digitally transform, as well as marketers that are re-embracing digital tools that were underutilised until now.”

Discover more about Rawnet’s latest Trends Report here.

About Rawnet

Rawnet is a digital agency based in Ascot Berkshire, that defines, designs and delivers strategic products and services that create a long-term positive impact by combining customer engagement with business efficiencies, creating a justified return on investment for its clients. The agency's fast-paced yet detailed immersion into its client's business allows the team to understand objectives and customer requirements. Equipped with this knowledge, they can provide quality, scalable digital solutions to develop a customer-centric experience, whilst diving into internal systems to innovate and future-proof clients’ digital products.

To find out more about Rawnet, visit https://www.rawnet.com/.