Rebranded WhatsApp teaches features with outdoor ads
New features from the messaging platform can be seen throughout the campaign, including the dark mode setting.
What do you think of this new direction for WhatsApp? / Koto
‘Forward Together’ sees a new look for WhatsApp and leans heavily into its notable green branding. The billboards take a minimalist approach and use the style of a message thread to promote the platform’s various forms of communication, from voice notes to photos.
The Meta-owned brand worked alongside the creative agency Koto on the project. On the campaign, the studio noted that: “By connecting a global audience, both visually and verbally, this system represents the core of the WhatsApp experience: to effortlessly communicate – regardless of age, location, accessibility, bandwidth, or literacy.”
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It’s not the first time WhatsApp has made use of creative out-of-home advertising. Last year, Zuckerberg’s company was lauded for its 3D billboard that promoted its various privacy settings.
At the time, its global head of marketing Vivian Odior hinted that leaning into creative ways of connecting with people was an approach that the brand wanted to continue: “once you get a taste of that, there’s definitely no going back.”
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