Plant-based chocolate brand sweetens Londoners up to the pleasures of going dairy-free
Hip has hit the streets to bring its message of plant-based sweetness to everyday Londoners.
Hip is on a mission to correct misconceptions around non-dairy chocolate
An out-of-home drive by oat milk chocolate maker Hip is looking to raise awareness of its brand and product with digital screens lighting up the winter gloom.
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The challenger brand formed by James Cadbury – great, great, great-grandson of the famous confectionery founder – is on a mission to correct misconceptions around non-dairy chocolate by assuaging fears that they taste grainy, chalky or artificial.
Its series of positive ’taste likes...’ messages show what Hip has in store for tastebuds, with multiple executions across the English capital hammering home these words, including ’Tastes like the future of chocolate’ and cheeky site-specific installations such as ’Tastes like you’ll be racking up the Nectar points’ adding to the fun as it promotes its exclusive Sainsbury’s availability.
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Credits
Co-founder and strategy director: Ollie Burch
Co-founder and creative director: Emily Jeffrey-Barrett
Creative director: Nick May
Design director: Rachel Su
Creative: Fee Walter