Patisserie Valerie appoints Impression as PPC partner

With over 90 years of history, Patisserie Valerie prides itself on its strong reputation and quality, hand-made products. From whole cakes to patisseries to famous afternoon teas, their range of sweet treats is available across The UK and Ireland, both on the high streets and online.

Our paid media team has been appointed by Patisserie Valerie to help scale campaigns, increase brand awareness and establish new strategies to drive success.

Following a successful pitch meeting in December 2022, our partnership commenced in early January. We’re truly excited to explore untapped opportunities to help the brand achieve its ambitious business objectives.

Speaking about the partnership, Steve Waller, Digital Director at Patisserie Valerie said:

“Having worked with Impression in a previous role, I had been impressed by their people and the quality of their work. So I knew it was worth speaking to them about how they could unlock growth for us at Patisserie Valerie. During the pitch process, they took time to understand what we want to achieve and put together a compelling strategy to help us get there. I’ve thoroughly enjoyed getting to know their team and we’re already starting to see the positive impact of their work.”

Adam Bly, Head of Growth at Impression adds:

“Patisserie Valerie is a brand with a rich history and a loyal customer base in the UK. It is so exciting to be appointed to help tell their story and introduce their offering to more people across the country. It is equally exciting to be working with Steve Waller again. From our previous work together, we know how strong his experience is and how much he values strong client-agency partnerships. I’m looking forward to seeing what we can achieve together.”