The traditional aspirations and definitions of success for young people in Asia have changed significantly and brands need to evolve if they wish to engage this new young Asian consumer.
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Basketball royalty Magic Johnson and Tamika Catchings intercept Lil Dicky and Travis Bennett’s game in Coke Zero Sugar’s NCAA March Madness campaign.
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Earlier this month TBWA appointed celebrated creative Russell Barrett as its first Chief Creative & Experience Officer for its Indian operations. The newly created role is part of the agency's push to create total brand experiences...
The popular men’s personal care brand is trolling Chanel – across social media, in Google search and even in Times Square – in an effort to promote its new line of fine fragrances.
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Coca-Cola is going all-in on AI for marketing, with a partnership with Bain designed to use OpenAI tools. What does that partnership imply for marketers using AI?
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