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Mini unveils Big Love Story mural for Sydney Gay & Lesbian Mardi Gras Parade

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By Danielle Long | Acting APAC Editor

February 23, 2023 | 3 min read

Mini has unveiled its “Big Love Story” mural celebrating the 45th Anniversary of the Sydney Gay & Lesbian Mardi Gras Parade this weekend.

Mini Big Love

Mini Big Love

The mural, a 9 x 10-metre creative piece in the heart of Sydney, is part of the brand's partnership with the iconic Mardi Gras and WorldPride and has been created from its global Big Love Story campaign.

The campaign encouraged Mini's global community to share their Big Love Story for the chance to win flights, accommodation and tickets to Sydney WorldPride, as well as the opportunity to take part in the Mini Parade at the Mardi Gras. The mural features quotes from Australia, New Zealand, Spain, South Africa, and the Netherlands.

Nikesh Gohil, head of marketing for Mini ANZ, said “This a special moment for the global LGBTQIA+ community to come together at Sydney WorldPride and celebrate their own Big Love Stories to champion the messages of diversity and inclusion. Our mural is designed to embrace everyone’s unique journeys and encourage one another to inspire positive change and be part of something bigger together.”

The mural was officially unveiled by alumni RuPaul’s Drag Race Drag Queens Maxi Shield and Molly Poppinz and is designed to be an inspirational backdrop to Sydney WorldPride.

The Drum spoke with Mini earlier this year about its WorldPride partnership and the event's synergy with the Mini brand's global “Big Love” philosophy that aims to inspire positive actions through connection and inclusivity.

As part of the campaign, Mini has developed a digital platform which incorporates an interactive map of Sydney, showcasing significant sites and local businesses, such as stores, bars, cafes, and restaurants, that are supportive and inclusive of the LGBTQIA+ community.

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