Marketing can save the world: Global trends uncovered by The Drum Awards, with 4A's

Trends | Feb 1, 2023

Gordon Young, editor in chief, shares global marketing trends with the 4A's ahead of their "Decisions 2023 - Perpetual Disruption" event. Based on insights uncovered in The Drum Awards, we can predict more focus on brand purpose, harnessing technology for creativity, using marketing to solve real world problems, and the use of humor in the face of life's challenges.