Mondelēz: #BiskuatSupportsDream by Leo Burnett
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Mondelez is hoping to capitalise on football fever ahead of the FIFA World Cup with a football-themed campaign celebrating its iconic Indonesian biscuit Biskuat.
The campaign, created by Leo Burnett Indonesia, tells the story of Persigawa football club founder and coach Bang Aji who provides free football training to underprivileged kids.
The campaign heralds the return of Mondelez’s Biskuat Academy, a sports marketing programme, which launched in 2009 to provide mentors and training for kids.
Credits
Client: Mondelez SEA & Indonesia
Vice President Marketing: Nikhil Rao
Director of Fuel, Wellbeing & Biscuit Business, SEA: Thanh Vo
Head of Marketing Indonesia: Maggie Effendy
Brand Manager: Hanz Danielle Lao
Brand Manager Biskuat Indonesia: Andhika Lestari
Advertising Agency: Leo Burnett Indonesia
CEO: Sony Nichani
CCO: Ravi Shanker
Sr. CD: Oliver Sarmiento
Regional Business Director: Monideepa Nandi
Creative: Achsa Zenada
Account Director: Dieyan Bernard
Sr. Account Executive: Salma Shahab
Agency Producer: Budiarto Lambot
PM: Merry Gultom
Associate Social Media Director: Timothy Laksmana
Social Media Supervisor: Rezzi Saputra
Production House: Directors Think Tank
Executive Producer: Heng Tek Nam, Intan Sham
Director: Rajay Singh & Zhafran S.
1st AD: Bona Ventura & Dimas Putih
DOP: Arif Bontang
Editor: Boyd See
Producer: Audri Ferainy Iswandari
Line Producer: Mey
Production Asst: Fanni & Icha
Art Director: Ari Bima Teja
MUA: Rizka Shafira
Wardrobe: Nadira
Post Producer: Vinie
Colorist: Ben Conkey
Online Editor: Akira
Music: Black Cat White Cat Music (Japan)
Music Exec. Producer: Timo
Music Director: Erik Reiff (Berlin)
Media Partners: SPARK Foundry, Publicis Groupe Indonesia
Media Business Director: Novi Suhartini
Senior Media Investment Executive: Andreas Ardhi
Associate Digital Media Planning Manager: Anastasia Amanda
Media Planning Executive: Hana Bilqis
Associate Digital Media Director: Gaurav Tandon
