Jon Watts and Ian Maude

JA

Executive directors

The Project X Institute
In a growing but slowing advertising market, advertiser budgets in the UK and Europe are expected to shift to addressable media
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How advertisers can maximize the benefits of addressable media
The European Addressable Media Initiative has outlined a series of recommendations to drive growth in addressable advertising
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Delivering cross media measurement tools for the addressable age
The Project X Institute will hold the Future of Addressable Media Virtual Summit
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Come to the European Addressable Media Initiative’s Virtual Summit
Advertisers, agencies and media owners alike have to navigate a complex range of solutions,
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Ad industry grapples with complexity & fragmentation of addressable media
The 2020s is set to be the decade of addressable media
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The European Addressable Media Initiative unveils Expert Advisory Group
Solutions developed to meet the needs of publishers in one market may not necessarily work in the same way in other markets
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New initiative aims to support development of addressable media in European markets