Krispy Kreme UK Ltd: The World's First Sadvert by Good Relations

Many people in the UK struggle with seasonal affective disorder, or Sad, during the winter months, with one in five Brits admitting to receiving no more than 15 minutes of sun each day during January.

In response, Krispy Kreme is promoting its new low-calorie range with a light-emitting wall of giant doughnuts – part of the brand’s new ‘Joy Unboxed’ platform, which is a collaboration between Good Relations, VCCP Media, Open Outdoor and Clear Channel UK.