Espolòn Tequila screeches its brand partnership with Scream VI

Through a partnership with Paramount Pictures and Spyglass Media Group, Espolòn Tequila will make appearances in the upcoming Scream VI, which hits theaters across the United States on March 10. The brand will also serve thematic cocktails, like the grapefruit-flavored “Thirsty Thriller“ and “The Last Call“ espresso martini, at certain theaters nationwide.

In the lead-up to the release of Scream VI, Espolòn is launching a nationwide, co-branded campaign that proves their tequila is “so smooth, you’ll scream,” as the creative states. It includes out-of-home creative, social and digital content, a partnership with alcohol delivery platform Drizly and a national sweepstakes running through April 7, which will allow consumers to win free tickets to the film.

The campaign was spearheaded by creative agency 160/90.

As part of the campaign, Espolòn made an Instagram post on National Margarita Day today showing fans how to craft a cocktail that “may induce screams of delight,“ called the “Empire Screamer.“

The Campari-owned tequila brand has created a number of inventive campaigns that tap into cultural moments, like its Day of the Dead-themed streetwear line from late last year.

“Scream has been changing the game in horror for decades past and present, captivating audiences with each movie and always remaining timely and relevant in pop culture,” Sean Yelle, senior category marketing director, white spirits at Campari America, said in a statement. “On March 10, fans will be able to see why Espolòn is scary smooth but starting now, fans can enjoy our line of award-winning tequilas and mix up our signature cocktails as they prepare to see the film in theaters.“

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