Ellie Malpas

EM

Strategist

Media Bounty
The interior of a casino
The Drum Network

Is it time for the advertising industry to give up its gambling addiction?
2 bears fighting
The Drum Network

Want to avoid political turmoil at Christmas lunch? Here are 6 framing techniques
Media Bounty apply Carl Jung's four archetypes to advertising.
The Drum Network

Four brand archetypes for creating powerful climate narratives