E11. Business effectiveness unpacked: what it means for brand marketing
The concept of ‘business effectiveness’ can mean entirely different things to different brands. From managing customer relationships to leveraging technology, nurturing team talent, collecting data and beyond - there’s simply no consistency or tangible guidelines to work within. In this short, roundtable summary video, executives from industry-leading brands share their key takeaways as to why creative effectiveness is an integral piece of the bigger business effectiveness puzzle, and why brands must look at performance and efficiency across all business disciplines if they are to future proof for tomorrow’s challenges and ever-changing market conditions.