Doritos bags 23rd Super Bowl spot with Jack Harlow and Missy Elliott
Doritos is pulling on some major star power for its 23rd Super Bowl spot after teasing an appearance by rappers Jack Harlow and Missy Elliott.
A teaser video is set to air during the 65th Grammy Awards on Sunday showing Harlow emerge from a recording studio only for Elliott to call out for him to return.
Replying, “I gotta do me, Missy”, the short snippet concludes on a cliffhanger, leaving fans waiting on tenterhooks for the big Super Bowl reveal to find out whether the musical pair have fallen out or are set for a fresh collaboration.
Closing with the words: “music will never be the same”, the campaign sees the Queen of Rap brandishing a bag of the brand’s newest flavor, Sweet and Tangy BBQ.
The third teaser from the snack brand serves to build anticipation of the main event to a fever pitch with music set to play a starring role following an earlier teaser hinting at a ‘love triangle’ between Elliott, Harlow and their favorite chips.