Dentsu launches initiative to help brands ‘make the most of every shoppable moment’
Dentsu Shop leverages a global network of expert consultants and aims to help clients adapt to modern shopping norms.
The popularity of online shopping has grown rapidly and consistently in recent years. / Adobe Stock
Global ad agency network Dentsu has cut the ribbon on a new program designed “to optimize every facet and stage of clients’ retail capabilities.”
The program, called Dentsu Shop, is described as “an integrated retail accelerator.” Led by a cohort of Dentsu’s top-tier retail and brand consultants, Dentsu Shop is designed to simplify a range of necessary operations within physical and online retail operations, including monetizing first-party data and boosting customer loyalty. It offers four foundational integrated solutions: retail enablement, brand activation, consulting and innovation.
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Dentsu Shop arrives amid a rapidly evolving retail industry, which for years has been gravitating away from physical stores and into digital spaces. Data from the US Department of Commerce shows that sales from “non-store retailers” (including e-commerce) increased by around 300% between 2001 and 2018, while sales from physical retail locations decreased by about 50% in that same time period.
The slow and steady transition to online shopping has given consumers more opportunities than ever before to browse, compare and buy products. It’s also made it necessary for brands to rethink many core aspects pertaining to their retail strategies.
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“Retailers need to be everywhere their shoppers are and everywhere they will be in the future,” says Neal Sharma, president of Dentsu Shop.
“Dentsu’s deep knowledge of shopper behavior, ability to address every manner in which they shop, and our global reach, gives retailers and brands what they need to make the most of every shoppable moment.”
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