Delivering key messages for the government during a pandemic

The UK Government looked to C-Screens to help create a high impact initiative to urge the public to act responsibly and stay at home.

The brief

The Government’s initial response to the covid pandemic was to encourage the public to remain at home. C-Screens were engaged to provide a temporary fleet of pop-up screens situated at busy retail environments.

Rotating creatives to match the relevant government response level and respective messaging. This was reinforced with a similar community response message across all pharmacies in the C-Screens Healthpoint TV network.

Campaign

With screens at key retail sites in London, Wakefield, Birmingham, Gateshead and Broadstairs, the messaging was hard-hitting and designed to encourage the public to act responsibly and stay home where possible.

These high impact screens were reinforced with health messages at pharmacies and chemists across the country as infection rates shot up across Britain.

Results

This C-Screens initiative played its part in delivering this important messaging via the large format screens in busy retail locations. In combination with the relevant pharmacy messaging, the campaign helped cut through to the public at a time of paramount importance.

Proof of the success of these screens was that the CCS continued with pharmacy screens and expanded into other C-Screens channels including Welcome Break, Retail TV and Summer Live across the following 22 months of Covid messaging.

Jon Whalley, Investment Director, Audio Visual, Omnigov