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Chris Sutcliffe
Senior reporter
The Drum
I'm senior reporter at The Drum, primarily covering agency and media news and features.
The hidden benefits of Coke’s partnership with Bain and OpenAI
The Drum Network
The Drum Network Podcast: back to basics with Martech 101
Member Exclusive
Search engines are embracing AI and advertisers need to be aware of the risks
How BuzzFeed is navigating AI-generated content with advertisers
TikTok reveals 150m monthly users in Europe, here’s how it stacks up to other platforms
Member Exclusive
Using AI to beat unconscious bias, YouTube found hip-hop ads surprisingly effective
Rightmove sponsors Saturday Night Takeaway for brand awareness play
Videos and AI: Amazon’s ad plans for 2023
Why brands should care that Hermès won its case over digital NFTs
The Drum Network
Amid recession and uncertainty, what will lead agencies through 2023?
Should brands funding journalism be happy running ads in AI-generated articles?
Samsung wants to be ‘playful’ with marketing in face of biggest profit drop in 8 years
Top marketers have realized low wages are causing tech talent drought
Creature CEO Dan Cullen-Shute on the art of negotiation
Talent and trust are still the biggest challenges facing the industry
The Drum Network
'Exciting in a perverse way': how brand comms are changing for the recession
Why Meta freeing the nipple would be good for advertisers
Private marketplaces are shrinking, here’s why Ozone thinks it can be the exception
Half of users’ time on Meta platforms is now spent on video
New Balance campaign promises rewards come to those who run
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