Canadian mental health crisis sparks $500m fundraising campaign
A $500m fundraising campaign for hospital-based mental health research, said to be the largest ever, has been amassed to tackle a mental health crisis which threatens to reach epidemic proportions.
Canada’s Centre for Addiction and Mental Health (CAMH) is launching ‘No one left behind’, developed in partnership with Toronto-based ad agency Camp Jefferson, to help build a cutting-edge research center and prove to people that they are not alone.
Sarah Chamberlin, CAMH foundation’s CMO said: “Our work over the past 25 years has helped to bust stigma, raise awareness and spark conversations about mental health. Now it’s time to go further.”
Camp Jefferson ECD Julie Nikolic, adds: “We wanted this campaign to call out to those who share the same ambition and attitude of the very people who are fighting daily to uncover new cures for those living with, and affected by, mental illness.”
Running across the province of Ontario until the end of May the campaign is being prompted by the realization that over half the population of Canada will have dealt with some form of mental illness by the age of 40, with 11 people a day losing their lives to suicide.
Canada's experience echoes that of the world more broadly with shocking statistics from the World Health Organisation which show that more than 450m people worldwide are struggling with mental illness, including increasing numbers from within the advertising industry.
Credits
CAMH
CMO & VP, community giving and engagement: Sarah Chamberlin
Director, integrated marketing: Trina Klinck
Director, donor engagement: Meghan Kelly
Interim director, impact communications: Lisa Plenderleith
Senior manager, digital and acquisition marketing: Bhairavi Sampat
SVP public affairs and partnerships, chief strategy officer: Lori Spadorcia
Director, communications and public affairs: Paris Semansky
Senior manager, communications: Karen Cleveland
Digital, email & content specialist: Kelsey Watson
Digital marketing and content specialist: Miranda Yorke
Director, events, CAMH: Geoffrey Chown
Senior media relations specialist: Sean O’Malley
Camp Jefferson
SVP, director of creative: Julie Nikolic
SVP, general manager: Edith Rosa
SVP, head of strategy: Ian Barr
Creative director: Mike Blackmore
Creative director: Chris Obergfell
Associate creative director: Aaron Niven
Associate creative director: Dave Fontaine
Account director: Roshel Kidd
Account supervisor: Jose Baylon
Account coordinator: Ashley Lorenzo
Executive producer: Brenda Surminski
Design director: Leah Renihan
Production designer: Ian Flynn
Production designer: Anna Lew
Copywriter: Tori Wiley
Art director: Arghavan Salehinia
Magic Circle Workshop
Senior Production Manager: Betsy Tran
Senior Studio Lead: Shireen Kok
Senior Retoucher: Hailey Williams
Studio Coordinator: Graham Stewart
Scouts Honour
Executive producers: Rita Popielak, Simon Dragland
Director: Brent Foster
Producer: Jeremiah Lapointe
Outsider Editorial
Editor: Michael Barker
Producer: Kristina Anzlinger
Visual effects: The Vanity
VFX artist: Sean Cochrane
Executive producer: Stephanie Pennington
Post-production: Alter Ego
Senior colorist: Wade Odlum
OSO Audio
Audio Creative Director: Harry Knazan
Producer: Jane Heath
Photography: Fuze
Stills photographer: Jeff Carlson
Executive producer: Nicole Gomez
Jungle Media
VP, media planning: Derek Laurendeau
Media supervisor: Karen Chow
Managing partner: Cindy Drown
Assistant media planner: Claudia Boucher