Creativity Creative Works Ads of the Week

Best Ads of the Week: Pringles’ rock hamster and UN’s AI aid

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By Amy Houston | Senior Reporter

February 22, 2023 | 6 min read

There’s also a Google Street View replica showing the devastating impact of the war in Ukraine and a sultry spot from Reese’s to challenge Cadbury Creme Egg lovers.

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Pringles pet hamster rocking-out / Pringles

Every week, The Drum picks the top global campaigns from our creativity section.

This week, a dramatic hamster rocks the keyboard for Pringles, an AI-generated campaign imagines UK landmarks toppled to keep what’s happening in Turkey and Syria top of the news agenda and the NCS (National Citizen Service) busts Gen Z myths and ‘translates’ outdated opinions.

Pringles: Wonderfully Different by Grey London

The unique ad campaign promotes the snack brand’s new multigrain range and features a pet hamster rocking a keyboard.

The UN Crisis Relief Fund: AI Aid by Hijinks

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This UN Crisis Relief Fund campaign highlights the importance of keeping what’s happening in Turkey and Syria at the top of the news agenda.

NCS: Outdated Translated by Accenture Song

This ad features various youngsters busting the myths that sometimes follow them, from how they speak about mental health too much to how they spend too much time online, turning negatives into positives as they do so.

United24, Voices of Children, Nova Ukraine, Vostok-Sos, And Us (collective): The Undeniable Street View by And Us

To mark the upcoming one-year anniversary of Russia’s invasion of Ukraine, creative agency And Us devised the world’s first interactive street view of a war zone.

Reese’s: Anything But Ordinary by Mother London

The Hershey’s-owned chocolate brand is “obsessed” with putting peanut butter in everything it would seem.

McDonald’s: Own Your McSpicy Face by Leo Burnett UK

McDonald’s is promoting the news that the hot chicken burger has become a permanent feature on its menu.

Tanqueray Gin: Live Magnificently by Anomaly

The heritage drinks brand encourages people to make the most of every single moment in its first brand campaign since 2018.

NHS: Your Next Poo Could Save Your Life by M&C Saatchi London

The NHS reminds people of the importance of bowel screenings in an ad that shows a man ‘ribbon dancing’ with toilet paper to the tune of I’ve Got to Be Me by Sammy Davis Jr.

Carlsberg: Table Talks by Worth Your While

The 22/23 football season marks the 30th anniversary of Carlsberg sponsoring premier league club Liverpool FC. To continue celebrating the milestone, the creative agency Worth Your While has developed a six-part short film series for the beer brand.

MSC Cruises: Discover the Future of Cruising by 180 Amsterdam

This ad sees various situations that MSC Cruises hopes to improve going forward, from recycling to powering ships with clean fuel. The hero film leads with the question: can we do better?

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creativity Creative Works Ads of the Week

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