Best Ads of the Week: a Blockbuster Super Bowl stunt and Kraft’s huggable billboard
There's also Cheez-It’s first brand campaign in five years, in which a hungry man becomes a human toboggan, and La Vie breaks up with meat with a witty letter.
Blockbuster's Super Bowl stunt took place on Sunday / Atlantic NY
Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
This week, Blockbuster screened its biggest ad in over a decade during the Super Bowl in its last-ever store, Workday enlisted five slightly-grumpy rock legends who had a lot to say about corporate ‘rockstars’ and Squarespace used an army of Adam Driver clones to emphasize that it's a website you can use to build another website.
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Blockbuster: Until The Bitter End by Atlantic New York
Despite having ceased trading in 2014, the movie rental chain screened its biggest ad in over a decade during its Super Bowl party.
Workday: Rockstar by Ogilvy
The 60-second spot features icons Ozzy Osbourne, Billy Idol, Paul Stanley of Kiss and Gary Clark Jr getting annoyed by corporate ‘rockstars’.
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Squarespace: The Singularity by Smuggler
This trippy spot sees Adam Driver going deep into a rabbit hole where reality begins to unravel, eventually ending up with an army of clones of the actor.
Cheez-It: Want It. Need It. Cheez-It by Leo Burnett
In this ad, viewers see a partially dressed hungry man become a human toboggan, sliding down a snowy mountainside with his mouth wide open, ready to consume the treats before him.
La Vie: Valentine’s Day by La Vie (in-house)
In a new long-form ad that takes the form of an open letter published in a national newspaper, French plant-based bacon brand La Vie has detailed how, like so many of us, it once had some good times with meat.
Hanx: Vaginismus by The Leith Agency
The Leith Agency has come together with condom brand Hanx to raise awareness of how 2 in 1,000 people suffer from vaginismus – and how, despite being on a par with erectile dysfunction, hardly anyone talks about it and there is no one-pill cure.
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Gucci: A Hero’s Journey: Jalen Ramsey by Ebeneza Blanche
Gucci released a short film starring football superstar Jalen Ramsey, detailing key moments in his life that led him to a career in the NFL.
Lush: Have a Heart by Lush and Galop
The retailer has launched the project in partnership with Galop, one of the UK’s leading LGBT+ anti-abuse charities, to help put an end to conversion therapy.
Nike: Mad and Madder by Wieden+Kennedy Portland
LeBron James broke the NBA’s all-time scoring record in his 20th season in the league, but not everyone is playing ball.
Kraft: Need a hug, Philly? by Johannes Leonardo
Cheesy or not, Kraft knew just how to support Philadelphia Eagles fans after their loss to the Kansas City Chiefs at Super Bowl LVII: a hug and a warm bowl of mac and cheese.
Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.