Axa: Make Time For Me Time
- Location:
Client:
Axa
Date: Oct 2022
AXA has launched a regional campaign to promote the importance of ‘Me Time’ and positive mental health care as it seeks to engage the Asia’s overworked “sandwich generation”.
The ‘Make Time For Me-Time’ campaign, created by Publicis Groupe Hong Kong, promotes the importance of taking time out without feeling guilty, and redefine the ideas of healthcare to include selfcare.
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