Ads of the Week: Ukraine’s Uber drivers speak out and Shelter stresses homeless crisis

This week, a hard-hitting Uber campaign looks to raise funds for ambulances in Ukraine, Shelter’s stark photo campaign stresses the homeless crisis in the UK and Miriam Margolyes calls for a ’Big Gay Donation’ for 2030 World Cup.

Uber: Keep Ukraine Moving by Banda

This trio of short films features drivers Pasha, Dima and Oksana who have hugely contributed to the war effort in Kyiv over the last year.

Shelter: This is No Place to Call Home by AMV BBDO

The charity’s hard-hitting campaign hopes to convey the severity of many people’s circumstances over the festive period. In the photo series, viewers see a tent under a dark bridge, a bus shelter housing someone’s belongings, a damp park bench and the back seat of a car, all adorned with colorful fairy lights and all being used as a bed.

The Big Gay Donation by Uncommon

Miriam Margolyes hopes to persuade ”the people that run football” to accept a Big Gay Donation and host the 2030 World Cup in an LGBTQ+-friendly country.

La Vie: Sorry Ronald, C’est LaVie by La Vie (in-house)

Burger King announced a new partnership with Vegan brand La Vie with a typically brazen out-of-home billboard campaign taking aim at rival McDonald’s.

Pluto TV: Stream Now, Pay Never by Known

In a series of spots, the campaign shows Drew Barrymore – with all of her trademark cutesiness, charisma and charm – dramatically acting out three classic tropes of modern American cinema.

Warner Hotels: A Kid-Free Break by Now Advertising

The hotel chain released a new brand campaign that highlights what could happen if kids took over its adult-friendly holidays.

WhatsApp: The Fireworks Within by AMV BBDO

Ahead of the New Year’s Eve celebrations, messaging app WhatsApp has released a heart-warming campaign that shows how it connects loved ones around the globe.

eBay: Everyone Deserves Real by Joan Creative

eBay is shining a spotlight on its flourishing luxury resale category – and the expert authenticators behind the products whose job it is to ensure that customers “never get faked over”.

Listerine: The Cleft Choir by BBDO Bangkok

Listerine has joined forces with Watsons and Operation Smile Thailand to create a music video to raise funds for Thai children in need of cleft surgery.

Google: The Future is Unfolding by CEKAI

Google has unveiled its first-ever 3D anamorphic billboard in the heart of New York’s Times Square, with an animated Ludacris celebrating the hands-free possibilities of the foldable Samsung Z Flip 4’s Google Assistant.

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