Ad of the Day: Dramatic hamster rocks the keyboard for Pringles
The campaign promotes the snack brand’s new multigrain range and is the work of long-time agency partner Grey London.
The short spot begins with a group of friends enjoying a snack on the couch when one of them comments that the new Pringles offerings are ‘wonderfully different,’ like the group’s pet hamster. Standing inside his glass cage, the furry fella puts on a dramatic techno show, complete with a keyboard and stage lights.
To coincide with the video ad, there will also be hamster-sized gig posters fly posted across London to tease the campaign.
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“Our brains love things that are moderately incongruent – new news coupled with the comfort of familiarity. This is what this campaign brings to the table, something unusual and something we know and love,” said David Wigglesworth, executive creative director at Grey London.
“Same, yet wonderfully different – just like Pringles Multigrain. And how better to bring this all to life than a keyboard-playing, howling hamster? Massive thanks to director Jeff Low and production company Biscuit for making it real.”
The ad will run on TV, video-on-demand, online video and social media channels in the UK until March 15.
Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.