Tom Stein and his guests look at the lessons that can be learned from the pandemic, Ukraine, and various financial meltdowns.

During a period of unknown and known risks, what are the best approaches for marketing teams to take? Ethical considerations must be reflected – both within a company and among its external audiences. The same with geopolitical considerations. Economic “macros” are affecting customers’ businesses. CMOs and their teams have a major role in developing the right strategies and narratives as well as supporting customers under stress. As we saw during the pandemic, challenging times can be B2B marketers’ time to shine. How best can we prepare?