Queens on the edge by 303 MullenLowe
- Location:
Queens On The Edge is a content-led tourism campaign to promote Western Australia’s South West Edge. Following Bernie, Roz, Sandy, and Lisa as they take a road trip on The South West Edge, the campaign showcases the stunning beaches and landscapes in the WA region in a bid to attract holiday-makers from across Australia.
The campaign was developed by 303 MullenLowe Perth and full-service media agency Mediahub and incorporates a three-part series supported by a social campaign and media partnerships with Nova 100 and Smooth FM.
Credits
Clients:
Australia’s South West – Catrin Allsop, Malcolm Farrell-Mitchell, Annabel Owen and Janice Platt
Destination Perth – Jade Brown, Tracey Cinavas-Prosser
Australia’s Golden Outback- Marcus Falconer, Kelly Leonard
Agency:L303 Mullenlowe and Mediahub
Joint Managing Director- René Migliore
Executive Creative Director- Richard Berney
Planning Director- Smiljka Dimitrijevic
Art Director- Stephen Hansen
Copywriters- Zosia Kilpatrick, Maya Halilovic and Chris Swift
Designers- Andrew Allingham & Madeleine De Pierres
Producer- Jonathan Julius
Business Director- Imogen Prevost
Media Director– Kylie Macey
Media Account Manager- Meg Handley
Media Coordinator- Ben Miller
Production Director and Editor – Dominic Pearce
Co-Director & Stills Photographer – Sam Harris
EP – Grady Habib
Producer – Emilia Jolakoska
DOP – Dave Le May
1st AC – Ben Berkhout
Sound Recordist – Ben O’Hayon
Stylist – Sandy Mitchell
Production Coord – Priscilla Anne Jacob
Vehicle & Driver – Mark Niutta of Kool Kombis
Colourist – Jaemie Manners
Sound Producer – Holly Miller
Sound Design – Lachlan Cooper and Brad Habib
Music Composition – Panda Candy
Music Company : Panda Candy
Composers : Sarangapany / Berney
