25 of the very best events and experiences of 2022
The Drum Awards for Experience reward the very best activations, teams, technologies, and venues. Here’s all the winning work from 2022.
Courts Beyond Limits
From Spotify to Pinterest and Lego to Gucci, some of the world’s top brands, agencies and organizations were recognized for outstanding work in their respective categories at our annual awards ceremony that took place last December.
If you didn’t get the chance to enter these awards, The Drum Awards for Marketing is open for entries. Find out more about the awards here.
Here’s a round-up of all the winning work from the Experience Awards.
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Grand Prix, Best Sustainable Event and Brand Experience
Agency: Factory 42
Client: Department for Digital, Culture, Media & Sport (DCMS)
Campaign: Green Planet AR Experience with Sir David Attenborough
Chair Award
Agency: Ogilvy UK
Client: EY
Campaign: EY’s NextWave Elevator Challenge
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B2B Experience
Agency: Nteractive
Client: New Balance
Campaign: New Balance Storybook
B2C Experience and Culinary Experience
Agency: Seed Marketing Agency
Client: Spotify
Campaign: Introducing Spotify Greasy Tunes
Best At Home Experience
Company: Standard Bank
Campaign: Superior Choices Experiences for Standard Bank
3min Eye of Africa Overview from Superior Choices on Vimeo.
Best Conference/Exhibition
Agency: InVision Communications
Client: Dell Technologies
Campaign: Connecting in a Reimagined World at Dell Technologies World 2022
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Best Experience for Good
Agency: Verve Live Agency
Client: Diageo
Campaign: Guinness Raising The Bar - Pub Takeovers
Best Large-Scale Experience
Agency: Frank PR
Client: Innocent Drinks
Campaign: Trafalgar Square in the Wild
Best Virtual Hybrid Platform
Company: Hublio Technologies
Campaign: Reimagining the virtual and hybrid event landscape with Hubilo
Best Virtual or Live Streaming Experience
Agency: Raptor Marketing
Client: Pot Noodle
Campaign: Pot Noodle’s Alternative Internships
Brand Activation as Part of an Integrated Marketing Campaign
Agency: Audience
Client: Virgin Media
Campaign: Breaking Record Speeds with Virgin Media’s Speed Demons
Brand Activation at a Large-Scale Event
Agency: Brand Feul
Client: Android
Campaign: All About Android
Find out more here.
Brand Activation at a Large-Scale Event
Agency: NVE Experience Agency
Client: Paramount Pictures and eOne
Campaign: Dungeons & Dragons: Honor Among Thieves Tavern
Community or Not-for-profit Experience
Agency: Amplify
Client: Lego Group
Campaign: Amplify and Lego build the change for a West Harlem-based community
Corporate Experience
Agency: Amplify
Client: Pinterest
Campaign: Pinterest Cannes – It’s Different Here
Event Production of the Year
Agency: XYZ and Hotel Creative
Client: Gucci
Campaign: Gucci Circolo
Event Technology of the Year, Innovative Experience and Sports or E-Sports Experience
Agency: Unit 9 and FCB New York
Client: Michelob Ultra (AB InBev)
Campaign: The world’s first real versus virtual tennis match
Global Experiential Brand Campaign
Agency: Wasserman and Ogilvy
Client: Lego Group
Campaign: Finding Kevin
In-House Experience
Company: King
Campaign: Kingsters making the world playful
Open Air Experience
Agency: The Park
Client: Asics
Campaign: Upliftford
Pivot Initiative
Agency: Forever Beta
Client: Peperami
Campaign: Peperami Wedding
Product Launch Relaunch Experience
Agency: Audience
Client: Virgin Media O2
Campaign: Launching Virgin Media’s Stream in 4D
Retail/In-Store Experiential Brand Activation
Agency: Deeplocal
Client: Shopify
Campaign: ShopDoodles
Sponsorship Activation/Event
Agency: Hue and Cry and Kingdom Collective
Client: Hennessy (Moët Hennessy UK)
Campaign: Hennessy and NBA – Courts Beyond Limits
Sponsorship Activation/Event
Agency: Octagon
Client: Sipsmith
Campaign: The Sipsmith Swancierge
The Early Bird deadline for The Drum Awards for Marketing is January 26 and more information on the 2023 program can be found here.