Wear Wool, Not Fossil Fuel by 20Something
- Location:
The Woolmark Company has launched a global brand campaign ‘Wear Wool, Not Fossil Fuel’ to educate consumers about the dangers of synthetic textiles.
The campaign highlights the impact synthetic materials have on the environment and promotes choosing natural fibres, such as wool, to help reduce fashion impact.
Credits
PRODUCTION COMPANY: Park Village
CREATIVE COMPANY: 20something
DIRECTORS: Studio Birthplace
CREATIVE DIRECTOR: Will Thacker
EXECUTIVE PRODUCER Adam Booth
COPYWRITER: Elliott Starr
DESIGNERS: Rory Stiff
STRATEGY PARTNER: Fran Docx
BUSINESS LEAD: Anisha Obeng
ACCOUNT MANAGER: Amy Greasby
FILM & STILLS PRODUCER: Lauren Havard
ACTIVATION PRODUCER: Karen Tillotson
SERVICE COMPANY: Silver Lining Films SA
SERVICE PRODUCER: Renier Ridgeway
DIRECTOR OF PHOTOGRAPHY: Lennert Hillege
VFX SUPERVISOR: Tim Smit
SFX: Max Poolman @ MXFX
PRODUCTION DESIGNER: Arlene Wentzel
WARDROBE DESIGNER: Lewis Munro
POST-PRODUCTION COMPANY: Dead Pixel
GRADE: No 8 London
COLOURIST: Alex Gregory
AUDIO & MUSIC PRODUCTION: Ambit Sound
PHOTOGRAPHER: Dirk Rees
MEDIA AGENCY: Craft/PMG
MEDIA PLANNER: Sam Fowler/ Alistair Hornsby
