On Demand
B2B World Fest 2021 is now available on-demand
View two full days of learning focused on helping you become a better B2B marketer. during which time you will access some of marketing’s most prominent and respected thought leaders and celebrated brands. Each session is brimming with inspiration, practical advice, innovation, actionable insights, creativity & lots more - watch on-demand now so you don't miss any of it.
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Sideshow Game

Pop clichés

Aim using your mouse and click to shoot the cliches, but beware of accidentally shooting down golden creative ideas. The B2B marketing industry is full of the sort of ideas we end up with when we forget our duty to make marketing brilliantly different. That's why Stein IAS identified 101 Cliches in their book, a definitive guide to B2B’s most notorious creative faux pas. If you've got time to kill (clichés), then why don't you help us shoot them down in this simple (but addictive) game.

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