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Chris Sutcliffe
Senior reporter
The Drum
I'm senior reporter at The Drum, primarily covering agency and media news and features.
The Drum Network
Podcast: marketing to the silver economy
Booking.com celebrates Manchester derby with half-red, half-blue house
Do brands own the copyright on AI-generated ads?
Meta restricts ad targeting of teens on Instagram and Facebook
How Yahoo is offering carbon-neutral ad buys at scale
Ad of the Day: British Airways demands the public take holidays ‘dead’ seriously
The tech trends that will shape 2023
The Drum Network
Deep dive podcast: Where’s out-of-home advertising heading next?
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Economic turbulence hits Dentsu’s ‘growing but slowing’ ad spend forecasts for 2023
ITVX butters up viewers with popcorn dispensing billboard
EE is trying to make gaming as ‘healthy and inclusive’ as possible
A silent voice: why has Alexa failed to live up to marketers’ hopes?
Ad of the Day: Made By Dyslexia recruits Jeremy Irons for classroom awareness campaign
Public narrowly prioritizes equality and tax over sustainability at brands
The Drum Network
Podcast: The next phase of AI and the opportunities for marketers
Who is Twitter’s new ad sales boss Chris Riedy and can he calm advertisers’ anxiety?
How Candy Crush is keeping the brand appetizing in its second decade
The Drum Network
Podcast: How are marketers balancing privacy and personalization?
As Twitter buckles, is Discord the best place for brands to build communities?
One year on: how Apple’s privacy changes are still hurting Meta
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